Martin Dorgan’s “29 Step Strategic Marketing Plan”
Coldwell Banker SCR Marketing Objective:
1) To expose your home to the maximum number of interested buyers, and capable pre-approved buyers;
2) To show, illustrate, and educate all interested prospects on the unique features and lifestyle benefits your home offers;
3) To skillfully negotiate, and help you get the highest possible sales price for your home;
4) To make the listing and sales process easy, convenient, and problem-free for you, our client.
5) To assist, suggest, and educate you! Our client, in the most effective ways to present your home for the greatest buyer impression;
Martin’s Basic Plan Elements:
1) Submit your home listing for exposure to all three Coldwell Banker SCR offices, and their agents. For exposure to their buyers, investors, and potential contacts and networked leads.
52 Coldwell Banker, Columbus agents
38 Coldwell Banker, Seymour agents
24 Coldwell Banker, Greenwood agents
2) Submit your home listing to competing Real Estate offices and, their agents in the Columbus market, with 273 agents.
3) Submit your home listing to be published on the Columbus Real Estate Board MLS, and their website for bulletin board notification of new listing, and viewing by all members.
4) Your home will be published on the www.ColdwellBankerSCR.com, website.
5) Submit your home listing to www.ColdwellBanker.com. to be published on their website.
Coldwell Banker.Com has drawn more than 15 million unique visitors, more than any other full-service real estate company.
Did you know that Coldwell Banker has been named “Innovator of the Year!” The Coldwell Banker brand dominated the Wall Street Journal/Real Trends Top 200 list, which was broken out by individuals and teams.
Thirty of the top 100 individual sales associates named were affiliated with the Coldwell Banker brand, while another 19 Coldwell Banker teams appeared on the list. In all, Coldwell Banker had 49 mentions on the Top 200 list, 20 more than our nearest competitor.
6) Submit your listing to www.Realtor.com for publication on their website.
7) Submit your listing to www.ViewMyListings.com for publication on their website.
8) Your home will be announced as a new listing, and viewed, at our Coldwell Banker SCR company weekly sales meeting.
9) Your home will be publicized through Coldwell Banker South Central Realty’s weekly newspaper ads, monthly Homes Magazines, with a combined circulation of 100,000 and more.
10) Your home will benefit from publication through Coldwell Banker South Central Realty’s, daily home show commercials viewed through channel 19.
11) To promote your home I will create and design a custom publicity flyer, about your home, describing its lifestyle benefits, unique selling features, and any additional information to give it that added edge in the market, and distribute them to active agents in the community.
12) I will design and create a unique custom flyer of features and lifestyle benefits of your home for use by co-operating agents, showing your home.
13) I will design and create a “Custom Listing Book” to be placed in your home, for buyers to reference home features, lot, utility, tax information, seller’s disclosure(s), neighborhood benefits, schools, shopping, medical, and other buyer benefits.
14) Your home will be promoted on our companies: Coldwell Banker Top 50 personalized Investor mailing list.
15) Your home will receive maximum exposure through professional signage, and sign writers.
16) Your home will receive enhanced convenience of buyer viewing by placing your home with a lockbox, for secure monitored access, to licensed agents only, and through appointment only.
17) I will promote your home by making available and distributing custom designed flyers and brochures, and announcements on our Columbus Board of Realtors MLS., for other real estate agents to download and print.
18) I will assist, illustrate and educate you my client, and potential buyers, on the numerous methods of financing the purchase of your home.
19) I will personally visit, view, inspect, and thoroughly go through your home and property. Then suggest constructive changes to your home to make it more appealing, and a sale more likely, to interested buyers. At this time I may take photos, depending on weather and lighting conditions, to get the best possible photos I may reschedule.
20) I will send a personalized letter, postcard and possibly an invitation for private open house, to residents in your neighborhood promoting the features and benefits of your home.
21) Keep you up-to-date, and informed on listing and selling market conditions in your area.
22) I will update you on all activity regarding your home: agent showings, open house attendance, agent tours, sign inquiries, internet or website inquiries and traffic.
23) I personally track all home showings, agents and public viewing through use of special sign-in sheets.
24) I personally follow up on all agents who have shown your home, to inquire, ask and answer questions, and further motivate buyer interest.
25) I will co-ordinate any home inspections with you the homeowner, at your convenience or if need be I will personally attend the inspection on your behalf. Any home inspections that are required I will review the results and explain any non conforming issues with you.
26) I ensure that any offers from buyers are pre-qualified and capable of closing on the purchase.
27) I will only represent you, in contract negotiations with buyers to help generate the highest selling price for the home.
28) I will co-ordinate escrow, financing, and closing activities on your behalf to ensure a smooth, hassle free closing.
29) I will personally represent you my clients, and hand deliver your proceeds check at the closing.
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Now! This is where I separate myself as a superior Premier Listing Agent! from the competition.
My Strategic Marketing Plan, Is "Unique, Innovative, Extensive, and Superior to anything in the current Columbus Indiana Market today. It is so unique, that few agents will ever be capable of duplicating a comprehensive and comparable plan that could compete.
What is Unique! And additional, When You List Your Home
with Martin Dorgan using his Marketing Strategies!
I have developed a very unique strategy for home seller’s that choose to list with me. My years of successful business management, extensive experience and proven track record in sales, combined with internet knowledge give, me the added capability to massively increase the potential for selling your home. I utilize extensive internet marketing to millions, locally, across the state, the nation, and International Real Estate marketplace. My extensive connections through Real Estate contacts, Referral agencies, Relocation companies, etc., Benefits you the seller!, as your property or home, is exposed to potential buyers. In todays market it takes more than knowledge of the internet, real estate or experience. It takes Innovation!, Thinking Outside the Box!, willingness to use new selling aids that are currently available, and those that are developed but just breaking into the market.
My Marketing plan and strategy is so “unique”, that in order for me to even show you this plan, I insist on having all potential sellers sign a “Personal Non Disclosure” form, guaranteeing me of their word, and their promise, Not to divulge, discuss, or reiterate any part of this plan to anyone, either verbally, in writing, or through any electronic means available. I'm actually considering "pattening this plan!"
For those of you considering listing your home for sale today, tomorrow, in the future, that are intrigued or interested in listing your home or property with me. Then don't wait! It takes just a few minutes to call and set up an appointment Call 812-603-1368
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